In yet another case of “x isn’t working as well as we thought, let’s try something else,” the owners of fitness equipment startup Kettlebell Kings switched to a more organic approach after realizing their Google Ads campaigns were costing the company way too much money. Use PDF export for high quality prints and SVG export for large sharp images or embed your diagrams anywhere with the Creately viewer. Building an application that is designed to operate at high availability in different Azure regions around the world. Read the story . But, remember: Frank Body is a beauty retailer. While the team would end up creating ad campaigns for all of the brand’s products, the initial focus was on getting top-sellers in front of the right potential customers. In this use case we will explore the case of a user who has worked with WordPress in the past as a CMS and blogging platform, and would like to set up an e-commerce site using WordPress. The results of Gwynnie Bee’s influencer campaigns were...well...pretty darn good. © Cinergix Pty Ltd (Australia) 2020 | All Rights Reserved, View and share this diagram and more in your device, edit this template and create your own diagram. As far as content creation goes, you’ll want to provide your influencer’s with almost completely free rein in order to ensure authenticity. Other relevant use cases include: 1. In 1996, Lotte Shopping's e-commerce business division, which established the "Lotte Internet Department Store," the first Internet shopping mall in Korea, is also one of those cases where work efficiency has been improved by leveraging the UiPath Enterprise RPA Platform . The challenge of E-commerce When you want to bring your business online and sell your insurance products in a digital way, e.g. Hailing from Ireland, Paul is a fan of good food and coffee. The team at Express Watches were debating whether to communicate a ‘lowest price guarantee’ versus a stamp of authenticity on their website. This equates to an additional $180,000 in monthly revenue! This will communicate to your influencer’s audience the idea that the influencer actually uses your products, and aren’t simply promoting them because they’re getting paid for it. eCommerce companies saw a 27% spike in sales by increasing marketing spend during the 2014 World Cup, Underwater Audio removed charts to bump sales by 41%, Kettlebell Kings’s Instagram has directly led to “hundreds of thousands” of dollars in revenue by creating a content “guideline” for their user-generated-content posts, Paperstone took out their competition with a simple comparison table, MVMT generated $90M in revenue in five years by “hacking” Facebook ads, ECCO Shoes decreased customer acquisition costs by 14% ditching Google Ads (and switching to Shopping Ads), Away generated $125M by offering more than just a product, Bavarian Clockworks reached $1m in sales by becoming a content marketing machine, Frank Body hit $20M in annual sales by building a community of loyal and engaged followers, Society Socks improved survey response rate by 200% by delivering highly-relevant, easy-to-complete surveys via email, This is How You Can Use Predictive Analytics to Sell Smarter Through Email, The Best eCommerce Content Strategy & Plan To Skyrocket Your Traffic and Conversions, keep people focused and increase conversion, Average Order Value: How To Increase Your AOV by 75% [With Examples], How We Drove a 6% CTR For Two Up-and-Coming eCommerce Startups, eCommerce Dynamic Pricing: How to Use Dynamic Pricing to Explode Your Profit Margin, increase in brand awareness and engagement, How MVMT Grew From Zero to $90 Million in Under 5 Years With Facebook Ads, Content and Commerce: Exploring The Secrets of High-Growth eCommerce Brands, B2B vs B2C eCommerce Marketing: 5 Key Differences You Need To Know About, How to Optimize Your eCommerce Site For Voice Search, B2B eCommerce: 5 Key Strategies To Strengthen Your B2B Relationships, 87 Open-Ended Sales Questions Every Digital Agency Should Ask in Every Buying Cycle, The Frugal Guide to Content Marketing (Part 3): How To Promote Your Content With ZERO Budget, 10 Biggest Content Marketing Trends that Will Dominate 2020, Ensuring they understand the true value your product will bring to their lives, and what it will enable them to do or accomplish, Instilling a sense of urgency in your visitors, so they not only understand what they have to gain from using your product, but also what they have to lose by not using it, Double- (triple-, and quadruple-) checking your copy to be absolutely certain it means what you want it to mean—and that your visitors will interpret it in the same way. So with that in mind, we've pulled together the following 19 real-world eCommerce lessons to help you cut straight to the chase in implementing some simple solutions to increase your online sales. whose teams were making a run for the World Cup), Developed relevant and valuable offers to address time-sensitivity (e.g. ... 3.1 USE-CASE … They tested variants with both, each telling a different story about the clientele: bargain hunters vs aficionados. Get the Android App. In the fifth section there exists a Prototype of the system along with a sample scenario that graphically describes the use of the system. This might mean sponsoring the event (in lieu of upping your ad spend) or even setting up a pop-up shop at the actual event. 2. Our anonymous furniture company knows this—which is why they had been aiming to cross-sell a conditioning kit to customers purchasing leather furniture from their online store. online. Google Shopping allows you to showcase much more information in one place than most other forms of advertising (especially text-based Google Ads). This information includes product specs, product images, and any other additional info (such as shipping charges and return policies). Though Envelopes.com found that 48hrs later was the best performing time, a different cadence and time lag may work better with your customer base, so test out multiple alternatives. This created urgency around the offer by featuring a countdown timer to the deadline for same day delivery. Express Watches debated price vs authenticity… With shocking results! Use cases. fast and free shipping to ensure orders were received before the Wolrd Cup had ended), Creating interesting, engaging, and evergreen content that your target audience will find incredibly valuable, Partnering with established companies and organizations to help promote your content to relevant audiences, Providing your new audience with numerous opportunities to engage further with your brand, Your various customer personas and segments, The aspects of your products (and overall service) each persona values most, The aspects each persona wishes could be improved. Essentially, their reasoning came down to the fact that luggage is more of a means to an end than an end in itself. At first glance, they don’t look too different, but the devil is in the detail. Using Elasticsearch Percolation in the E-Commerce Use Case; Using Elasticsearch Percolation in the E-Commerce Use Case Posted by Neil Alex December 31, 2014. This is a classic problem for online stores; Do you boast the lowest price or the most authentic products? Finally, the team also tweaked the appearance of its shopping cart page. After all, the beauty industry is already saturated as it is. – that relate, in some way, to your brand’s offerings. The team then developed and optimized their product feed to ensure that any and all necessary information was included within their ads and product pages. However, they noticed unusually low conversions on pages with those social sharing buttons. You may think you know what your audience wants, but testing out some alternate value proposition could surprise you. Basically, the only way they would be exposed to the product is if they were to actively browse for it on the company’s website. Then showcase these against your competitors’ weaknesses to make your business look like the obvious choice when compared. Unfortunately, that’s exactly what happened to German luxury fashion retailer Budapester a few years back. People might not know about a product or service you already have in play, so by increasing visibility to your existing audience, you may be able to snap up some quick wins. In Brazil, eCommerce purchases spiked by $16.6 BILLION, or 27% above the average. You may use different words. But almost … Do you want your target consumers to purchase your products? Perhaps the main thing to take away from Bavarian Clockworks’ success story is that generating an enormous following via organic means is absolutely still possible. For Frank Body, this meant building a brand around a community of people who use beauty products to show off their natural selves, not hide them. Rubio and Korey took this idea and ran with it, creating a variety of content to help their audience get more value out of their travel experiences across the board. You can edit this template and create your own diagram. Homepages of retail sites are busy. To test what the problem was, they redesigned the comparison page to make it simpler and more streamlined. Taking a step back, it’s worth mentioning that all of your customer-facing content should be delivered in a way that maximizes your audience’s potential for engagement. Overall, ECCO’s Google Shopping initiatives proved to be much more cost-effective than text-based ads, as the company’s cost of customer acquisition dropped by an amazing 14%. Here, the company did so as visitors showed a high probability of making a large purchase — a prime moment to add extra value to their overall experience with the brand. Recently at a new project assignment, I introduced a mid level developer to the concept of use cases which was totally foreign to him. We’ve mentioned a few times now the importance of engaging with your audience to gather feedback and make improvements to your products and services. In addition to being able to include product specs and service-related info, the inclusion of product imagery alone is enough for Shopping ads to be considered more effective than their text-based relative. Taloon.com got caught up in the trend towards social proof, with "Like” and "Share“ icons on their product pages. Business to Consumer (B2C) Even their influencers get in on the action: Now, this might not sound like that big of a deal; a lot of companies are falling back on the “be yourself” motif nowadays. It was impossible to miss or misunderstand. Though they had clearly figured out a way to ensure their ads would generate even more engagement (based on these previous engagement metrics), they also took things a step further by A/B testing various aspects of their ad content, from the images used to the copy of the ad. Finally, it’s worth pointing out that optimizing your site might not mean you need to do a complete overhaul. Further to this, there was a very high rate of prospects dropping out of the form partially completed. If you're looking for some assistance on the creative messaging front, we have included the exact email creative used by Envelopes.com here: As anyone in the eCommerce realm can attest to, it can be pretty disheartening when a major influx in traffic doesn’t lead to an equally major spike in sales. Company Folders is an established business but had a website that their CEO admitted was “obviously last year”, which is putting it gently. Edible Arrangements had a fairly typical marketing challenge. For example, many posts that featured specific products were made shoppable, while others included an option to “swipe up” to learn more, download additional content, or sign up for the company’s mailing list. Let's face it, you’ve got 97 other things you SHOULD be doing today. While the content being created (by both the team and their customers) did lead to an increase in brand awareness and engagement, the team took things a step further by adding calls-to-action to many of their posts. Of course, it also made for heft competition for brands operating in niches like sporting goods, clothing, and memorabilia. This meant finding influencers who were female, aged 18 or older, and who typically wore clothing of sizes 10-32. Just think about how much revenue that would mean for your business, without running any new promotion or campaign. Rather than looking specifically for individuals who often worked with other fashion companies, GB also considered those whose audience overlapped with their own. Doing this resulted in a whopping 67.68% increase in total quotes. But, as Away proves, this can be done in a way so that your promotional materials actually provide value to your audience—and don’t come off as “salesy.”. The main problem was that most customers simply weren’t even aware the company offered the conditioning kit in the first place. Their initiative started simply enough, creating instructional content focused on teaching their audience how to get the most out of their workout sessions. Their goal was to ensure that each recipient received a survey that was 100% relevant to their experiences with the brand, and also that each survey was incredibly easy to complete. Supports over 40+ diagram types and has 1000’s of professionally drawn templates. In other words, making the additional purchase should have been a no-brainer.). This presentation was delivered at the E-Commerce Hackatable in Hamburg. In addition to creating content to be presented on the influencer’s channel, GB’s influencers also created a virtual “closet” on the brand’s website to showcase the specific items they loved most. In most cases, especially when the buyer wants to claim some kind of deduction, customers on your e-commerce website will require an invoice. … Go wow them! Such acceptance is the key to the survival of firms in this intensely competitive industry. Online shopping is becoming increasingly popular because of speed and ease of use for customers. In Amerisleep’s case, this meant going beyond promising “a good night’s sleep,” and instead focusing on how getting a good night’s sleep every night can be absolutely life-changing. ... A percolator will take a document and tell you which queries resulted in this document getting served. Display merchandisers' product portfolio on the e-commerce website. Abstract: This paper examines human motivations underlying individual acceptance of business-to-consumer (B2C) electronic commerce services. By industry Animal Health E-Commerce Real Estate. As Feedier explains, this means defining or determining: As we’ve said before, gleaning this information (and more) from your audience will allow you to make improvements to your products and services that actually matter to the people who keep your company in business. While the average click-through rate of all influencer campaigns hovers around the 2% mark, GB’s campaigns saw a CTR of 5.85% — nearly three times the average. The goal is to “piggyback” off of the hype created by these events and market your products to those who are attending or engaged with the event in some way or another. Instead, they positioned Away not as just a luggage company, but as a brand focused on all things travel. However, with the help of Growth Rock, Amerisleep decided to take a different approach to improving its website: Rather than adding or deleting certain information, the team decided to focus on improving the messaging of the site’s copy—in a few ways. Rather, they took a look at the content that had already seen organic success, and routed ad spend directly to promoting these specific posts. The Use Case Document ties the business needs of a system to the design and implementation of the system. Restaurant Order System Use Case. The concept and related studies of e-commerce platform and use case were discussed. Find pages in your pipeline where users are dropping off and see how you can simplify them to focus your customers. MVMT could have easily created new ad content targeting its potential customers and simply hoped for the best. (Note: For this study, the company did not wish to be named, so we will, of course, respect their privacy). While it’s not exactly easy to do so—and definitely won’t happen overnight—startups on a strict budget might want to consider focusing on building an organic following before diving into the world of paid advertising. E-commerce application use case. A few years ago, rental clothing e-retailer Gwynnie Bee realized this exact same thing. Learn from these 19 eCommerce case studies to see what problems they identified and how they implemented simple solutions to increase sales. That coupled with the fact that taxation is always territory-specific, makes it important that the invoice for your e-commerce sales includes a certain minimum level of information. By labeling the site with a badge of authenticity, Express Watches saw an increase in online sales of 107%. While the brand’s Instagram presence has directly led to “hundreds of thousands” of dollars in revenue, Buffer reports that Kettlebell King’s social media initiatives have played a major role in the company’s rise well into the 7-figure mark. This ensured that their audience would receive the surveys on the optimal channel (in this case, email) at a time in which they were most likely to respond. For Core dna he’s responsible for Partnerships both with agencies and 3rd party integrators. For them, it’s more important to promote the lifestyle their product is a part of—not just promoting the product itself. If you offer something of value—say, free shipping on orders over $100—but you don’t tell your visitors about it...how are they supposed to know? This sounds a simple task but with over 15 million product combinations, the current quoting system was highly complex. Building an application that needs elastic scale to handle bursts of users at different times.

e commerce use case document

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